How to Position Yourself As An Expert… Even If You're Brand New! | Personal Branding Strategy
How to Position Yourself As An Expert… Even If You're Brand New! | Personal Branding Strategy
In order to grow a profitable personal brand, you need to be able to position yourself as the go-to expert for your ideal clients & customers. But how do you that when you’re just starting out?
We went from social media nobodies to hitting $300K in sales in just 10 months with our personal brand… and today we run a 7 figure business. In this video we're going to show you how to start positioning yourself as an expert online that your ideal clients will know, like, trust & love to do business with, even if you’re brand new.
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The best part? We did it all by working just a few hours a week on our laptops: without complicated launches… filling our calendar up with one on one services… or hanging out on social media all day sending messages to strangers on the internet.
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In the world of social media, it feels like everyone is an expert at something. And I don’t know about you, but when we were first getting started… it wasn’t just overwhelming, it was intimidating!
We got stuck comparing ourselves to others… dealing with imposter syndrome, wondering if we even had what it took to build a profitable personal brand. How were we supposed to stand out against people who were so much further ahead of us, had so many more followers, and so much more experience?
If you’ve ever felt that way… do us a favor and type YES in the comments below. We think one of the worst things about this feeling is the fact that it’s very isolating. You think you’re the ONLY PERSON who’s feeling like this, when in reality… EVERYONE has felt this way at one time or another. Dropping YES in the comments below will help everyone who’s viewing this video to see… you’re not alone.
You DO have what it takes to become the go-to expert in your niche. The key is simply to START.
And no, we're not talking about getting started… although, you’ve gotta do that too! In this case we're using the word START as an acronym to show you the steps you’ll take to get there.
Every winner, was once a beginner. And even if you’re nowhere near where you want to be yet… if you’ve taken even a single step in your journey, we promise there are people out there you can help.
So let’s dive in to the acronym.
Personal Branding Strategy | S is for Specialize
A jack of all trades is a master of none, and when you’re first starting out the easiest way to differentiate yourself from others, is to specialize in a specific area and focus on helping a specific person.
The key is to pick ONE thing you want to be known for, and go all in on that thing. A great example is to look at the fitness industry. You might say, “Okay I want to be known for helping people with their fitness.”…. But that is MUCH too broad to set yourself apart from the pack.
Fitness isn’t a niche, it’s in industry! First, focus on WHO you want to work with… primarily: is it men, women, college athletes, Mom’s, former athletes, each one of these groups has different desires… different problems… and is looking for different solutions. By trying to talk to everyone, you’ll end up talking to no one because your voice will drown in a sea of noise.
From there, niche down HOW you help people with fitness. Do you focus more on the exercise side, or the nutritional side? If you choose nutrition… are you more about diest, or supplements? All 3 are important… but you need to pick ONE area you want to be known for, especially in the beginning.
If you pick exercise, what type of exercise do you want to be known for? Kettle bells, cross fit, high intensity, yoga, pilates, cycling, swimming, no equipment workouts, the list goes on and on. If you pick diet… what’s your specialty? Keto, Paleo, Vegetarian, Whole Foods. I think you probably get the picture now.
Instead of helping people with their fitness. You can become the go-to expert for new Mom’s by helping them with simple and fast workouts they can do from home with no equipment.
As your business grows… your niche gets to grow too. But in the beginning it is absolutely ESSENTIAL that you niche down as far as possible in order to blow up.
If you’re struggling to find your niche, ask yourself: what do you LOVE learning about, reading about, and researching? You need to LOVE learning about what you do because…
Personal Branding Strategy | T is for Teach
There is no faster way to learn, than to teach. Once you’ve found the ‘one thing’ you love reading & learning, begin teaching it on social media.
Showing up as a person of value is the fastest, most proven way to set yourself apart as an expert in your field.
By committing to invest your time to learn things about your niche, and consistently teaching it to your audience, your ideal clients & customers will come to recognize you as the authority.
Personal Branding Strategy | A is for Authority
Speaking of authority, that’s also what the letter A stands for. While working to position yourself as an expert, lean on the authority of others.
There are SO many ways to do this that are respectful, and even flattering to the experts you look up to. Start by identifying 5-10 experts in your niche, or in a similar niche to you, who already have large followings.
By sharing their content, participating in meaningful conversations in the comments of their posts, and networking with the people who are already following them, you’ll start to build authority with people in their audience, who might also benefit from what you do.
You also want to identify people who are in a similar niche as you, and are also near the beginning stages of their journey.
For example… if you help new Mom’s lose the baby weight with quick, no-equipment workouts they can do from home….
It would be amazing to team up with other experts who’s focus is to help new Mom’s in other ways!
You can interview each other, share each other’s posts, and collaborate as a way to expose each other to your different audiences. For example… one of our coaching clients, Melanie, is a personal growth coach. She helps busy entrepreneurs create work life balance so they can reach their goals without guilt. One important aspect of that is to take care of your health… but instead of becoming a health coach, Melanie teamed up with her personal trainer, they’ve interviewed each other on social media, and frequently recommend each other to their clients & audience.
This is what we call a win, win, win… it’s a win for Melanie, a win for her personal trainer, AND a win for their audiences.
Personal Branding Strategy | R is for Research
In order to set yourself apart as an expert, you need to become a professional researcher! Become obsessed with your niche… keep your finger on the pulse of the industry, by keeping up with trends, topics, and news that is popular and important. Don’t just focus on being an expert… focus on being a resource.
Personal Branding Strategy | T is for Testimonials
Social proof will go a LONG way in branding yourself as an expert to people who don’t know you yet. But how do you get testimonials when you’re first starting out?
We still remember how nervous were to ask for testimonials for the first time. We didn’t have any clients yet, so we reached out to 2 old friends who knew us well. They couldn’t comment on our courses or programs, but the could comment on our character and on our passion for the industry we were teaching in.
We put their testimonials on our freebie funnel capture page, and it worked great.
As you start to build up clients and customers, you want to get in the habit of collecting testimonials. Create opportunities for people to share their wins, and when you give someone a good experience… don’t be shy about asking them to share a testimonial.
We’ve found people LOVE sharing their experience. In fact, when one of our students recently found her testimonial on the sales page of our program, she took a screen shot and sent it to us… THANKING us for giving her exposure.
Personal Branding Strategy | Bringing It All Together
As you can see, the key to positioning yourself as an expert is simply to START — specialize, teach, authority, research & testimonials.
And in order to make your personal brand profitable, you need a proven profit plan in place to attract, capture & convert your ideal clients and customers into your paid programs, products & services.
We didn’t go from social media nobodies to hitting multiple six figures in just 10 months, simply because we positioned ourselves as experts. That was part of it, but what really made this possible was having a proven profit plan that helped us quickly convert new followers into customers & clients, on autopilot.
We break down that profit plan completely inside this video… giving you real examples of exactly how we launched and grew our personal brand from scratch to seven figures working just a few hours a week from our laptops. If that’s one of YOUR goals, definitely go check it out.
Our Six Figure Blueprint Starter Guide – Learn More
Ready to level up your business, but unsure of where to start? With so many strategies out there for building your business online, the shiny object struggle is real, friend!
Let us take the guesswork out of the equation and show you the exact blueprint we used to take our dreams and turn them into a profitable online business!
Profitable Social Media Posting Plan for Facebook, Instagram & Stories – Learn More
Are you ready to show up, get seen, and start generating more sales on social media?
Inside this powerful resource we share our exact social media posting plan (with a sample schedule!) for Facebook, Instagram and Stories... giving you a rinse-and-repeat strategy you can start using to generate more likes, comments, leads & sales today!
FREE TRAINING: Go Behind the Scenes of the Personal Branding Strategy We Used to Go from Social Media Nobodies to Multiple Six Figures in 10 Months – Learn More
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Kathy & Jordan