How to Create a Social Media Strategy for Your Personal Brand: Everything You Need to Know
How to Create a Social Media Strategy for Your Personal Brand (Everything You Need to Know)
Let’s face it: As an entrepreneur, social media can feel overwhelming. You KNOW you need to be using it… but without the right strategy, it often feels like all your efforts are for nothing. And instead of feeling confident about your social media plan, you spin your wheels, second guess yourself, and struggle to stay consistent.
Over the last 4 years we have built a seven figure business working just a few hours a week from our laptops, thanks in large part to our social media strategy.
In this video we're going to show you how to create a social media strategy for your personal brand that leaves you feeling confident, in control, and… even better… puts your business in profit.
To help you take action and start getting leads and sales on social media right away, we want to share our Proven Social Media Posting Plan with you!
Inside this 9 page guide you'll get our complete social media posting schedule for the most popular social media platforms, along with our complete strategy for Facebook and Instagram stories!
Say goodbye to confusion and overwhelm when it comes to posting on social media, and start posting with confidence today!
You can download the complete posting plan by clicking on the button above, or just click here.
A social media strategy is a written plan that outlines your social media goals, the tactics you desire to use, and the metrics you plan to track. But creating a social media plan that actually works is easier said than done.
Too many entrepreneurs approach social media like throwing a punch of paint up against the wall, and just hoping something sticks. They’re hustling, posting all the time, but not seeing significant or measurable progress because they don’t have a plan, purpose and strategy behind what they post.
But with the right plan… you can actually show up LESS on social media while getting BETTER results. Giving you more time to focus on the other aspects of your business, while also getting to live your life without feeling glued to your phone 24/7. We have 5 tips to help you do it, so let’s dive in:
Social Media Strategy | Determine Your END GAME:
If you’re new here… we highly recommend you go check out this video. Inside, we share how we went from social media nobodies to hitting 300,000 in sales in our personal brand in 1 year, by staying focused on ONE specific goal.
Shiny object syndrome is real… and the first step in creating a social media strategy that actually makes you money in your business, is to know the PURPOSE behind your posts. The video above will walk you through exactly how to discover that in your own business, so go check it out.
Social Media Strategy | Set a Posting Schedule for Each Social Media Platform
We have a set schedule we follow for each major social media platform to ensure we are using our content to attract new followers, nurture our current audience, and convert followers into customers & clients.
This is a classic case of where failing to plan is planning to fail… because without a clear schedule, it’s virtually impossible to balance your content and hit all the points you need throughout the week.
Having a schedule takes the guesswork and overwhelm out of your social media strategy. And it makes it easier to do step #3 which is…
Social Media Strategy | Schedule Time Blocks to Batch Your Content
As a busy entrepreneur there is nothing worse than waking up KNOWING you need to post today, but not knowing WHAT to post, or feeling like you don’t have the time or energy to be creative and come up with ideas.
We use our Social Media Posting Plan to keep us on track and know which topics to post on which day. Then, we schedule time blocks each week to batch create our content ahead of time.
We use a combination of images we create in canva, personal photos and videos on social media.
In your content creating time blocks, focus on ONE type of content at a time. This allows you to sit down for 30 minutes and create all the inspirational quotes you need for the week, or all of the carousels you need, or even to create & record your Instagram reels or TikToks.
When using Canva, create templates that you can duplicate & repeat to save you time.
And when it comes to creating reels… you want to outline your ideas, schedule a couple of distraction-free hours, grab your outfits and record your reels all at once, then save them to your phone or computer so you can post them when it’s time.
To help you automate this process and stay consistent…
Social Media Strategy | Use a Post Scheduler
Our favorites are Meet Edgar, and Planoly. We are big believers in getting to schedule your business around your life… NOT the other way around. Using a post scheduler that auto posts to your accounts, or even sends you a notification so you can post in seconds, allows you to batch & schedule your content in advance, and spend more time doing the things you love with the people you love in the places you love.
Even with a posting plan & schedule, one question we get often from our community is how to come up with content ideas for your specific niche and business.
Social Media Strategy | Get to Know Your Audience
Follow other big accounts in your niche for inspiration, and pay attention to the posts their audience responds to. Do they have certain types of posts that get more engagement than others? Take screenshots or save the posts in one place so you can use them for inspiration and recreate similar content in your own voice!
Also, make your content a conversation. Talk WITH people, not at them! Use polls, go live and engage with your viewers, ask questions in your captions and encourage conversations. This will tell you what content your audience responds to, what problems they have, what solutions they’re seeking, and what they want to see more of.
Social Media Strategy | BONUS TIP: Track Everything
Use your Instagram Insights to identify which posts are generating the most engagement, bringing in the most new followers, and getting the most clicks to your link in bio.
Use a program called Flick to track your hashtag performance, and determine which hashtags are performing best for your brand.
The key to improving your social media strategy over time is to gather data. Don’t make assumptions. Remember that everything is a test… and if a post flops, it’s not a failure… it’s simply an indication of what your audience wants to see more of or wants to see less of from you!
Okay, we promised you a social media schedule… but before we share it with you, let us know in the comments: Which social media platform are you using the most for business right now? Facebook? Instagram? TikTok? Something else? Drop it in the comments below, and even share the link to your profile so we can stop by and say hello!
If you want our full social media posting strategy, including full definitions and descriptions of each post topic, our expert posting tips AND our complete Facebook & Instagram Stories strategy, then be sure to download our free Social Media Posting Plan.
This is the exact same posting schedule we use to power our own seven figure personal brand, and we always keep it updated with the best practices for each platform, using the most current algorithm updates.
We provide you with a sample posting schedule for each platform, not just for your feed posts… but for your stories as well.
This guide is valued at $97, but you can download it free right now by clicking on the button below.
If you want to dive deeper into the top social media platforms, and see which one is best for growing YOUR business right now based on your specific goals, check out this video.
Our Six Figure Blueprint Starter Guide – Learn More
Ready to level up your business, but unsure of where to start? With so many strategies out there for building your business online, the shiny object struggle is real, friend!
Let us take the guesswork out of the equation and show you the exact blueprint we used to take our dreams and turn them into a profitable online business!
Our Proven Social Media Posting Plan for Facebook, Instagram & Stories – Learn More
Are you ready to show up, get seen, and start generating more sales on social media?
Inside this powerful resource we share our exact social media posting plan (with a sample schedule!) for Facebook, Instagram and Stories... giving you a rinse-and-repeat strategy you can start using to generate more likes, comments, leads & sales today!
FREE TRAINING: Go Behind the Scenes of the Personal Branding Strategy We Used to Go from Social Media Nobodies to Multiple Six Figures in 10 Months – Learn More
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Create a Great Day!
Kathy & Jordan