Social Media for Network Marketing | 4 Post Ideas Guaranteed to Boost Engagement, Leads + Sales
Social Media for Network Marketing | 4 Post Ideas Guaranteed to Boost Engagement, Leads + Sales
Want to sell more products and generate more sign ups for your business on social media?
There’s a wrong way and a right way to grow your network marketing business on social… and unfortunately, most network marketers are doing it wrong.
It’s not your fault. The thing is, the old outdated strategies that worked for your leaders and upline simply don’t work anymore… social media is constantly changing, and both the platforms AND the people on them are wising up to the spammy, salsey tactics that used to work so well.
So if you have been posting about your business, doing all the things your upline told you to do and getting nothing but crickets… you’re in luck. Because in this episode we're going to share 4 posts guaranteed to boost your engagement, sales and sign ups online. Let’s go.
In each episode of Global Freedom TV we like to provide you with a powerful free resource to help you get the most out of what we cover together…. but this week we have something extra special we know you're going to love even more!
If you're ready to take ALL the guesswork out of your daily business routine, including exactly what to post on social media each day to get the best results, then you're invited to Start the Day With Us.
Inside our membership program, Start Your Day With K&J, you'll get daily action step emails + fill-in-the-blank social media prompts delivered to your inbox every morning.
Each action step email is custom created for the day of the week, season, and to help you leverage special holidays and events. These are the exact same steps we take in our own business each day, designed to help you get your work done in an hour or less.
And with over 50+ fill-in-the-blank posting templates delivered each month you can get your posts done in under 5 minutes a day… and feel confident that the posts you're putting up are proven to get results.
You can Start Your Day With K&J for less than $1 a day… for more details on this popular program, click here.
Want to know the REAL secret to selling more on social media? Sell less.
I know… it sounds counter intuitive… but where most network marketers go wrong is in thinking that in order to sell more on social media, they need to post more about their products or business opportunity.
In reality, the less you try to sell from your posts, the more you will ACTUALLY sell.
And by showing up as a valuable, fun and informative resource for your audience, they will start to know, like & trust you and want to buy and do business with you.
I’m going to share 4 post topics you can start using right away to generate more engagement and more LEADS on social media. Then, at the end of the episode, I’m going to share our favorite promotional post strategy that has resulted in thousands of new customers and team members for us, our team members, and our clients.
Social Media for Network Marketing | Post Topic #1 – Entertaining
In order to get results on social media, you need to remember WHY people show up here in the first place. And entertainment is by FAR the number one reason!
Think about the last post you shared or screen shotted and sent to a friend. When a post makes us laugh, makes us smile, or makes us think… omg, that’s so me… we are instantly more likely engage with it.
By putting up a couple of posts each week that make your audience smile, laugh or see themselves in a story you share… you become more relatable, which translates into know, like & trust.
This doesn’t mean you need to be funny. What it does mean, is you need to find your own authentic brand of entertainment, and intentionally share it with your audience.
If you have kids, or pets… you have a built in entertainment factory literally living in your own home. The internet LOVES kids & pets. And by sharing photos or funny stories about the things they do & say, you are cashing in on a gold mine.
The easiest way to get good at this is to practice. You’re already sharing funny stories and silly things that happen to you with your family and your best friends… the key is to start intentionally making note of these things, and sharing them with your social media audience as well.
We do NOT consider ourselves funny or entertaining people. But over the years we’ve practiced being intentional with sharing funny things with our audience. If something happens in your life and you find yourself thinking, “OMG I can’t wait to tell my best friend this story!’… then it’s prime social media material.
Entertainment doesn’t always have to be funny. Sometimes it’s simply being ENGAGING! Community is a big part of entertainment… and creating situations for people to engage with you and feel like they are talking WITH you instead of just AT you is a great form of entertainment.
It’s also fun to capitalize on current events and things people are talking about!
For real examples of some of our best performing entertaining posts, check out the video above!
Social Media for Network Marketing | Post Topic #2 – Inspiring
Remember… people love to share and engage with posts that make them feel good. And when you look at all the people you follow, look up to and engage with regularly on social media, it’s likely because they inspire you in some way.
Posting inspirational thoughts & quotes… either your own, or someone else’s… are an incredibly powerful way to boost your engagement and, on some platforms, grow your reach exponentially.
On Instagram, we call these TRACTION posts… because when someone sees a quote or idea that that makes them feel good about themselves, or captures a feeling that they have about themselves or their friends, they are much more likely to comment, tag, save & share.
When you look at our top performing posts on Instagram in terms of reach & post interactions, every single one of them are inspirational!
And here’s an expert tip to help you get even more traction from the inspirational content that you post: include your own thoughts in the caption!
An inspirational quote is great, but where people will really connect with YOU is by reading your thoughts about the quote… either a lesson you learned, a thought you idea, or a reason why it resonated with you… in the caption.
Social Media for Network Marketing | Post Topic #3 – Lifestyle
Why did you start your network marketing business? Why did you start taking your network marketing products? How can you share snapshots of those reasons WHY with your audience in a way that will empower and inspire them??
We become inspired and take action when we see the results other people are having and think… “Oh wow, maybe I could do that too”
Sharing posts that let people into your world and give them an opportunity to see the LIFESTYLE your business or products are creating for you gives them permission to see themselves doing the same thing.
The best part is… it doesn’t have to be big! You don’t have to wait until you’ve “arrived” before you can share. Take people along on your journey… whether it’s a journey to more time & financial freedom, a journey to better health, a journey to a more toxic free lifestyle, or better skin, or more confidence, or whatever journey your business & products and put you on.
Don’t be afraid to be real and raw, and let people into your world in an authentic way.
Social Media for Network Marketing | Post Topic #4 – Value
We saved the best for last… because while the first 3 topics will attract your ideal audience to you, boost your engagement and start building that know like & trust factor with your friends and followers… this is the one that will push them over into customer and team mate territory when you make that invitation or put up a promotional post.
Every single day…. Whether it’s in a feed post, a caption, a facebook or Instagram story, a live video, or even a tiktok or a reel video… you need to be sharing value with your audience that applies to your specific niche.
Every network marketer has two things they promote: the business opportunity, and the products. I want you to think about the one you are MOST passionate about: which one could you wake up and talk about all day every day. Or, another way to look at it, which one do you want to be KNOWN for?
For example — my Mom and I are with a health and wellness company, but we aren’t known as wellness or fitness experts.
We both tend to lean more towards the opportunity side of our business — focusing on the lifestyle, the freedom and sharing valuable tips with our audience on things like mindset, goal setting, time management, and systems for success.
Yes, today we share a lot of network marketing tips… but long before we had a coaching brand people knew us as the home business ladies, because we shared valuable info and tips that inspired people to grow, to think differently, to take control of their life and their time and to dream bigger.
On the flip side, is your products — maybe you want to be known as the go to resource for weight loss or work out tips. Maybe you want to be known for helping Mom’s take back control of their health and boost their energy. Maybe you want to be the person who helps women feel confident in their own skin, or helps someone take control of their finances and repair their credit.
When you start sharing valuable content on a daily basis that fits your niche… whether it’s a 10 second story clip or a 30 minute facebook live or anything in between… people will start to see you as a resource that they can trust in this area.
Also… know this: just because we lean more to the business side doesn’t mean we don’t sell products and just because you lean more towards the product side doesn’t mean you can’t build a team! We still sell thousands of dollars in product every single year, and one of the the top recruiters in our company is known for helping women with their weight loss journey.
The content you post will establish you as a go-to resource and naturally attract people who are already interested in what you have to share… so when you get ready to invite or post, you already have someone’s attention AND their trust.
Social Media for Network Marketing | Bonus Post Topic – Creating Curiosity
Okay, we promised you a bonus tip because while all these posts are incredible for growing your following, boosting engagement, and creating conversations with people who know, like & trust you…
When you’re out there giving so much value and inspiration, you have also earned the right to promote your products and business.
Each week you need to be posting something about your products or your business in a way that creates curiosity and gets people thinking about what you do, or even reaching out to you for more information.
Think about it… if you’re out there sharing a ton of weight loss and fitness tips that your audience loves, don’t you think they would perk up when you share a product that helped you accelerate your own results?
The key is to use your posts to create curiosity and start conversations. Share before and afters, or a picture of you using your product with the label hidden and a note in the caption about the benefits.
Or share a part of your business story (why you started, how the business works or some of the results you’ve experienced or observed from others) and invite people to reach out to you to learn more.
You’ll find that by consistently showing up with entertaining, inspiring and valuable content and letting people into your world with posts that take them along on your journey, people will instantly be more open to learning about your products or even joining you in business.
Bringing It All Together
To get results with your social media content, you’ve got to think like a consumer while ACTING like a marketer!! Start noticing what kind of content you personally engage with and consume on a daily basis, and ask yourself how you can recreate something similar in your own niche that your audience would love too.
Remember people come to social media to look good, to feel good, and to create community. Become that resource for them, and you can’t go wrong!
Now we usually include a free resource with every episode of Global Freedom TV, but this week we’re doing something a bit different. If you struggle with what to post on social media, or with how to turn your likes & comments into leads in sales… and build real relationships with your audience without getting stuck in the friend zone… then we invite you to come come start the day with us.
Start Your Day with K&J is our personal community where we send daily action steps and social media posting prompts to your Inbox every morning, so you can work your business in an hour or less and only spend your time on the activities that matter most to your bottom line.
Each action step email is custom made for the day of the week, the season, and to work around special holidays and promotions.
Each month we provide you with over 50 post templates in the entertaining, inspiring, lifestyle & value categories, as well as promotional posts that are proven to work for any product or business. Each template is fill in the blank so you can write it in your own voice in 5 minutes or less, and includes suggestions for photos to go along with it.
PLUS, as a member of our private Start Your Day Facebook Community, you’ll have all the support and accountability you need to ask questions, get encouragement and ensure you never get stuck along the way.
Without a doubt it’s one of our most popular programs… because it’s focused more on ACTION and helping you get results, rather than overwhelming you with a bunch of training you don’t need.
If this sounds like exactly what you’ve been missing, we will link it below. We wanted this program to be accessible for anyone, which is why you can get the daily action steps & post prompts each month for less than a dollar a day.
Our Proven 90 Day Launch Formula – Learn More
The exact formula we followed to build a team of 53 new business builders and bring in over $30,000 in sales in our new business in 90 days.
Our Social Media Prospecting & Recruiting Workshop – Learn More
In this free workshop we invite you to discover the simple 4-step formula we use to build a global business that can help you enroll new team members every week and build a huge team online without bugging friends and family!
Freedom University – Learn More
Freedom University is the only business-building membership community for driven network marketers that gives you the step-by-step guide for building a huge team online without confusion and overwhelm.
This is the exact same training system we used to build our team from $150,000 to over $1,000,000 in less than 2 years, and win the award for the fastest growing team in our company 5 years in a row.
If you’re ready to build a huge team online without bugging your friends and family, Freedom University is for you!
Did you get some value out of this episode?
We sure hope so, because we put our hearts and souls into sharing our best practices for what is an isn’t working in our network marketing business so you can get better results and reach your own network marketing goals.
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Each week we put out incredible free content here on blog an across our social media channels.
And for daily inspiration and motivation be sure to join us inside our private Facebook community for network marketers!
Create a Great Day!
Kathy & Jordan