Our 3-Step Attraction Marketing Formula That Helped Us Hit the Top Rank in Our Business
The 3 Step Attraction Marketing Formula That Helped Us Hit the Top Rank in Our Business
When we first got started in network marketing, my Mom and I built our business using mostly cold marketing strategies.
If it’s out there… we’ve done it: Cold calls, cold messages, home parties, and using events like networking meetings, trade shows and fairs to generate leads, which we would then later follow up with and work to convert into customers and business partners.
It worked. But it took a LOT of hustle, a lot of time, and there was a LOT of rejection. Most of the people we talked to had never met or even heard of us… they weren’t looking for our products OR for a business before we invited them to take a look. Which meant, we had to talk to a LOT of people just to find the few who were open to learning more, and who would actually follow through and make the decision to buy from us or join our team.
When we first heard the term ‘attraction marketing’ in 2013… it was like a whole new world opened up to us. The idea that we could actually attract our perfect prospects TO US, instead of having to go out into the world to hustle and find them, blew our mind.
We had to learn more. Today we’ve built a team that does over 1.2 million dollars in sales a year, using some simple attraction marketing strategies that anyone can duplicate.
In this episode I’m going to share some of our best tips that will help create growth in your business whether you’re brand new to attraction marketing… or you’ve been working at it a while and are ready to up your game. So stay tuned!
In each episode of Global Freedom TV we like to provide you with a powerful free resource to help you get the most out of what we cover together.
Today we're sharing our 20 Affirmations to Help You Think, Act & Earn Like a Top Leader, because we've found the #1 thing that holds people back from using attraction marketing strategies in their belief is a lack of belief in themselves!
If you've ever thought you can't attract your perfect prospects straight to you because you don't know what to say… don't feel like you know enough… or wonder why anyone would want to listen to what you have to share…. you need these affirmations!
You can download them now absolutely free by clicking on the button above, or just click here.
Attraction marketing is where you draw prospective customers and team members to you, rather than going out and actively prospecting to people you don’t know, don’t know you, and aren’t actively looking for the benefits your products or business can offer.
When we first got into the network marketing space, our upline was the top recruiter in our company… using attraction marketing strategies to generate leads online. This was the early 2000s, before social media existed, and to be honest, we didn’t give it much thought because it wasn’t duplicatable.
Unless you were willing to become a web designer, and learn search engine optimization, it wouldn’t really work for you. And even then… there’s only so many top spots on google.
When social media came around… it was like a whole new world. Now, anyone can build and earn an income from their audience using attraction marketing strategies if you know just a few simple tips, and apply them.
And contrary to what many people think… no, you don’t have to be an expert, or have created huge results for attraction marketing to work for you!
In fact, one of our team members just started using attraction marketing to grow his business 30 days ago… and has already built an audience of 55,000 followers on social media in just a few weeks, thanks to some of the strategies I’m going to share with you today. And no… that’s not typical, but it’s proof that it’s possible. And that’s what makes it so exciting!
Over the last 4 years we’ve been able to create a multiple six figure brand and rank up to the top of our network marketing company using a simple 3-step attraction marketing strategy.
We're going to share that strategy with you today, and then over the next 3 weeks we’re going to take a deeper dive into each step, and provide you with some simple but powerful resources to help you put them into action, so let’s go!
Attraction Marketing Formula | A Personal Brand
The first part of this strategy is to create a personal brand, that is — what you want to be known for, and how you help people. Personal branding is a conscious and intentional effort to create influence by positioning yourself as an authority in your industry. This not only elevates your credibility, but also sets you apart from the competition… and ultimately expands your circle of influence.
In the next episode we’re going to dive into why you need a personal brand if you’re serious about growing a network marketing business online… and where to start if you’re brand new. We’ll talk about what a personal brand is, and what it isn’t… and provide you with some very concrete ‘next steps’ to get the ball rolling.
Attraction Marketing Formula | A Free Attractive Offer
This step is so important, and unfortunately it’s also where we see 99% of network marketers out there who are building a personal brand… go wrong.
We see so many people out there putting such wonderful, valuable content out on social media: they are posting, doing live videos, sharing stories, they’re inspiring people… but because they don’t have a free attractive offer that turns their followers into leads, they often feel like they’re doing all this work, but don’t have the sales and sign ups to show for it.
A free offer is something like a checklist, cheatsheet, or downloadable guide that you give your audience in exchange for their name and email address. This step is essential for turning your social media followers into interested buyers.
We’re going to deep dive into this later on in the series, and show you exactly how to come up with the PERFECT free offer idea for your business, that will help you attract your ideal customers and teammates.
Attraction Marketing Formula | Build An Audience of Buyers
You can have an incredible personal brand, a mission that you’re passionate about, and the best free attractive offer in the world… but if no one knows it exists, it’s never going to grow.
If there’s one thing that we’ve learned in the 4 years of using attraction marketing strategies to grow our brand & business, it’s this: more eyeballs, means more sales, more sign ups, and more impact.
You can’t make sales if no one knows you exist… And you need to have a strategy.
Later on in the series we’re going to share the exact strategy we used to grow our audience, got our free valuable offer into the hands of over 43,000 hot prospects who came looking for us, and created a multiple six figure business in 10 months.
Bringing It All Together
Attraction marketing is an incredible strategy for attracting more of your perfect prospects to you… by building a personal brand, creating a valuable free offer to attract your perfect buyers to you, and getting that offer into the hands of a large audience of people… there truly is no limit to the success you can create.
The strategies we’re sharing in this series have played such a massive role in our business growth over the last 4 years, and we can’t wait to share them with you!
When talking with our team members and coaching clients, we’ve found one of the main things that holds people back from using attraction marketing strategies to grow their business is mindset..
Thoughts like “I don’t know enough” or “Why would anyone want to listen to or follow me” or “What will people think because I haven’t had a ton of success”… hold you back and stunt your growth.
Affirmations are one of the most powerful ways to start tackling that mindset… so if you’ve been scared to get serious about growing your business through attraction marketing, we encourage you to download our free 20 Affirmations to Help You Think, Act & Earn like a Top Earner.
Review these affirmations each day, then join us back here for the next episode as we show you the exact steps you can follow to attract the perfect customers and team members to your business.
Someone NEEDS to hear the message you have to share… they NEED the solution you have to offer… we want to help you get it out to as many people as possible.
Our Proven 90 Day Launch Formula – Learn More
The exact formula we followed to build a team of 53 new business builders and bring in over $30,000 in sales in our new business in 90 days.
Our 4-Step Online Prospecting & Team Building Blueprint – Learn More
In this free masterclass we invite you to discover the simple daily routine we used to build a 6-figure business online to help you enroll new people every week without bugging your friends and family.
Freedom University – Learn More
Freedom University is the only business-building membership community for driven network marketers that gives you the step-by-step guide for building a huge team online without confusion and overwhelm.
This is the exact same training system we used to build our team from $150,000 to over $1,000,000 in less than 2 years, and win the award for the fastest growing team in our company 5 years in a row.
If you’re ready to build a huge team online without bugging your friends and family, Freedom University is for you!
Did you get some value out of this episode?
We sure hope so, because we put our hearts and souls into sharing our best practices for what is an isn’t working in our network marketing business so you can get better results and reach your own network marketing goals.
Did you get value from this post?
If you love sharing valuable info (and really, who doesn’t!?), please feel free to share!
Each week we put out incredible free content here on blog an across our social media channels.
And for daily inspiration and motivation be sure to join us inside our private Facebook community for network marketers!
Create a Great Day!
Kathy & Jordan