3 Facebook Algorithm Hacks to 10x Your Engagement in 2021
3 Facebook Algorithm Hacks to 10X Your Engagement In 2021
Do you ever look at the engagement other people are getting… and think they must know some big secret that you don’t?
We used to feel that way too…
We’d see people getting hundreds of likes & comments, then go to our own pages and get discouraged because it felt like nobody cared about what we had to say.
And we were right… the people getting all the engagement DID know something we didn’t. But it had nothing to do with how popular or knowledgeable they were, how many friends they had, or that what they were sharing was better or more important than what we were sharing.
They simply understood how the algorithm worked… and used it to their advantage.
Once we figured that out, our engagement shot through the roof… and since the algorithm is changing all the time, in this episode we’re going to share 3 algorithm hacks to 10x your engagement on Facebook in 2021.
In each episode of Global Freedom TV we like to provide you with a powerful free resource to help you get the most out of what we cover together.
Today we're sharing our Beat The Facebook Algorithm PDF Guide, where we take a deep dive into the best ways to create algorithmic favor and get your posts seen by more people.
In today's episode we're sharing 3 great tips to help you do this… but in case you want ALL of our tips, including a couple that will boost your rank in the algorithm right away, we wanted to include them all for you inside this guide!
You can download the guide absolutely free by clicking on the button above, or just click here.
The official definition of the word ‘algorithm’ makes it sound super complicated, so let me break it down as simple as possible:
When it comes to Facebook, the algorithm is the function working in the background that determines which posts are seen by which people. It’s based on tons of data…
Like what you read, who you interact with, the posts you scroll past quickly, the ones you slow down and hover on, who’s all up in your messenger inbox, and dozens of other things.
Today, Facebook and other major platforms are putting major value on what they call MSI — or Meaningful Social Interaction.
When you interact with your friends & followers inside the platform by commenting on their posts & connecting with them in messenger, you’re signaling to Facebook that you enjoy engaging with each other, and want to see more of each other’s stuff.
Essentially, the algorithm looks at your behavior on the app and uses that data to show you more of the posts & people it thinks you’ll like… and less of the ones you don’t.
As marketers, our job is to ask: how can we use MSI to our advantage, and ensure our posts are showing up in more of our friends & followers feeds? I’m going to give you our best 3 tips for hacking the algorithm in 2021 right now:
Facebook Algorithm Hacks | Messenger Is Meaningful
It doesn’t get more meaningful than messenger! When you engage with someone through direct message, you are SHOUTING to the algorithm that you and this person are real friends who enjoy interacting and seeing each other’s stuff.
This is why we recommend sending Happy Birthday messages each day instead of just posting on someone’s timeline.
We also recommend sending a message to new friends, so you’re creating meaningful social interaction right from the beginning.
Finally, when you reply to someone’s story (or they reply to yours) that reply goes straight into messenger instead of on the newsfeed. This is a HUGE hack that will give you major favor with the algorithm.
Facebook loves it when you use their features… so we encourage you to post stories, ask questions in those stories, and watch & reply to your friends stories on a daily basis. Don’t just consume… engage!
Facebook Algorithm Hacks | Give Engagement to Get Engagement
Speaking of Engage… another great tip is to spend 5-10 minutes each day engaging in your newsfeed. Notice we said engaging, not scrolling.
You can also add friends to specific lists, and schedule a few minutes each week to go to that list and comment. If you want to see exactly how to do that, watch the video above!
Facebook Algorithm Hacks | Create Engaging Captions
In addition to engaging with others, you want to encourage others to engage with you by creating captions that create engagement.
Here us out here: Do NOT use click bait by creating posts that tell people to “Choose A or B” or “If you could only pick one”, etc. Facebook really cracked down on these types of posts a couple of years ago because people were using them CONSTANTLY and it was creating a negative impact on the user experience.
Instead, ask conversations like you would in real life. Share what you’re having for dinner, and invite your audience to share any healthy recipes they love.
Start or end each post with a question that creates meaningful conversation.
And be sure to reply to every single comment!!
Bringing It All Together
What we love most about the Facebook algorithm is it’s predictable. No matter how it might change… the reality is, Facebook is always going to be focusing on MSI, and creating interactions between users on the platform.
You can create MSI by engaging with others through the features Facebook has available: messenger, posts, stories, live videos, etc. And by using those features to encourage friends & followers to engage with you!
To help you out even more, we’ve created a free PDF guide called Beat the Facebook Algorithm
Inside we share the specific types of posts the algorithm LOVES, and what kind it really doesn’t like… we also share some of our best tips for creating engaging, meaningful posts, and a couple of tricks that will boost your algorithm ranking right away.
Click here to download the guide now, and feel free to share this episode with your friends and team!
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Kathy & Jordan