3 Common Social Media Profile Mistakes That Are Hurting Your Network Marketing Business
Social Media can be a POWERFUL tool in helping you grow your network marketing business online.
But is your Facebook profile helping you, or hurting you?
In this week’s episode we’re going to talk about how to set your Facebook Profile up for success, and share 3 common Facebook profile mistakes that may be hurting your business.
In each episode of Global Freedom TV we like to provide you with a powerful free resource to help you get the most out of what we cover together.
Since this episode is covering the 3 most common Facebook Profile mistakes that are hurting your business, we thought it would be really cool to provide you with a checklist you can use to go through your own profile and make sure it’s set up professionally.
If you want your Facebook profile to work FOR you vs AGAINST you, there are a few key settings you need to have setup properly. This checklist will walk you through each one, step-by-step, so you can use your profile to get more engagement, sales and enrollments for your business.
You can access it by clicking on the image above or just click here.
At the time of this recording there is no better platform out there to grow your network marketing business than Facebook. When we first started our business Facebook wasn’t even around yet. We were still back in the MySpace days and Social Media was a baby.
We didn’t know very many people, and knew we needed to learn how to find more prospects and work on our inviting skills if we wanted to grow a successful business.
We spent the majority of our time, money and energy in the early years meeting new people — investing in expensive networking groups, renting booths at fairs and expos, going door-to-door and even handing out product samples in the mall.
Thankfully, social media is not a baby anymore. It’s a giant, actually. And we all have the opportunity to create a powerful presence on social media and use this giant to grow our business globally.
As great as this all is, we see too many people out there making common mistakes that are HURTING their growth on social media. These mistakes can easily be avoided if you know what they are and understand what to do instead. So let’s jump in and get going:
Facebook Profile Mistake #1 | Basic Settings
Too many people out there are getting in their own way by not having the simple, basic settings of their Facebook Profile set up properly.
Our Professional Facebook Profile Checklist is going to help walk you through all of these common mistakes, but we want to talk about a couple of them here: First, Accepting Friend Requests and Followers
One thing we see way too often is network marketers who are trying to grow their business on social media, but don’t have their profile set up properly to accept friend requests or followers.
What does this mean?
People are trying to network and connect with them, and they literally can’t! There is no possible way to send that person a friend request or follow their profile.
Not good if you’re trying to grow your network, wouldn’t you agree?
Thankfully this can be rectified quickly with the click of a button in your Privacy Settings.
To enable Friend Requests:
Settings => Privacy => Who Can Send Me Friend Requests and select Everyone.
To enable followers:
Settings => Public Posts => Who Can Follow Me and select Public
To see the rest of the items on our list for how to set up your Facebook Profile Professionally, click here to download my Professional Facebook Profile Checklist.
Facebook Profile Mistake #2 | Using Your Facebook Profile Like an Infomercial
Posting sales specials, asking people to join your team (you only have 5 spots available, after all!) and posting links to your website and sign up page expecting the sales and enrollments to just start rolling in.
Not only is this practice not helping your business, it’s actually HURTING it. Here’s why:
First of all, no one likes to be sold (but people love to buy!) —
By constantly posting about sales, promotions and sign-up specials you are constantly SELLING to your audience. And we use that word lightly because if you continue to post in this manner you won’t have an audience for much longer.
That sounds harsh, but we can say this with confidence because this is the exact same social media posting strategy we used to use. As a result, our likes/comments (even on our non-business posts) went down the toilet, and we had friends telling us they’d actually HIDDEN us on social media because our posts had become so annoying.
Second, the Facebook algorithm doesn’t like it —
Love it or hate it, we all need to play nice with the Facebook algorithm. If you’re not sure that is, the simple version is the algorithm is Facebook’s way of determining which posts get seen by which people… and how much and how long your posts remain displayed in the newsfeed.
The Facebook algorithm has really started to pay attention to the likes/comments each new post receives when it first gets published. If the response is positive (lots of engagement), Facebook then shows the post to a few more of your Facebook friends. If that response is positive, it spirals out even more… and so on and so on.
For this reason it’s more important than ever to post high quality content that your audience is going to enjoy and want to interact with.
Finally, it turns a lot of people off —
When you’re talking to a prospect, 2 questions immediately pop into their head and remain there until they make a decision. If the answer to either question is no, you’re going to get a big RED light. You want the answer to be yes.
Want to know what the questions are?
Can I do this?
Would I want to do this?
And if you’re posting spammy photos and links all over your Facebook profile most people simply don’t want to do it.
Instead, learn how to market your business the RIGHT way on Facebook in way that grabs your audience’s attention, gives them value and entertainment, and leaves them thinking about how fun and simple building a business on social media can really be.
Facebook Profile Mistake #3 | Spammy Messages and Adding People to Groups Without Permission
Have you ever been at the mall and had one of those hand cream salesmen from the kiosk in the middle come up and try to put lotion on you as you’re walking by?
We don’t know about you, but we keep an eye for those kiosks and make sure to walk far on the other side of the aisle when we pass by. Even then, they shout their sales pitch from 15 feet away.
We don’t blame the guys… after all, they’re simply doing what they were trained to do. And hey, it obviously works on some level because the kiosk in our local mall has been there FOREVER.
But even if it does work, it’s annoying and intrusive… right?
You’re not there to buy hand cream. And yet there they are… trying to cover you in the stuff as you walk by.
Sending spammy messages and adding people to your groups without permission is the social media equivalent to pushy hand cream kiosks.
No one likes it. It’s spammy. And people will start going out of their way to avoid you!
Instead, Network. Have a conversation. Meet new people simply for the sake of meeting them… then, if and ONLY if you determine through your conversation that they might be a good fit for your products, service or business… make a note.
It’s so simple… so effective! And yet most people are still out there adding people to their groups without asking, and sending product links and sign-up specials without so much as a hello first.
And it’s killing their business!
Again, remember your prospects are always asking: Could I do this? Would I WANT to do this?
No one likes receiving spammy messages… no one likes being added to groups without an invitation first…
Prospect in a way that’s simple and fun and actually puts the other persons’ interests first!
Try it, we promise you’ll love it!
And don’t forget to download our Professional Facebook Profile Checklist to make sure your set up for success and have your social media working for you the RIGHT way!
Additional Resources That Will Help You
Our Proven 90 Day Launch Formula – Learn More
The exact formula we followed to build a team of 53 new business builders and bring in over $30,000 in sales in our new business in 90 days.
Our 4-Step Online Prospecting & Team Building Blueprint – Learn More
In this free masterclass we invite you to discover the simple daily routine we used to build a 6-figure business online to help you enroll new people every week without bugging your friends and family.
Freedom University – Learn More
Freedom University is the only business-building membership community for driven network marketers that gives you the step-by-step guide for building a huge team online without confusion and overwhelm.
This is the exact same training system we used to build our team from $150,000 to over $1,000,000 in less than 2 years, and win the award for the fastest growing team in our company 5 years in a row.
If you’re ready to build a huge team online without bugging your friends and family, Freedom University is for you!
Did you get some value out of this episode?
We sure hope so, because we put our hearts and souls into sharing our best practices for what is an isn’t working in our network marketing business so you can get better results and reach your own network marketing goals.
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Create a Great Day!
Kathy & Jordan